A new mainstream
Extreme is in
By: Jessica Dunn
Issue date: 9/25/07 Section: Sports
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Decades ago most kids dreamed of becoming a star football, baseball or soccer player. But kids today are more likely to pick up a skateboard, in addition to playing other more traditional sports. Skateboarding, one of the fastest growing sports behind snowboarding, is now considered normal.
"(Skateboarding) is still a form of rebellion, but it's approachable," said Andy Roberts, an undeclared sophomore.
That wasn't always the case. Skateboarding used to be considered the radical, bad-boy thing to do. It was a true underground sport.
Skateboarding has been in and out of popularity ever since it started. Many saw it as a fad, similar to lava lamps or bell-bottoms. Skateboarding rose in popularity in the early '80s when skaters built their own vertical ramps and formed a big underground movement. This is how skateboarding legends such as Tony Hawk got their starts. Then, as history repeated itself, the skateboarding fad faded out once again.
The hardcore skaters, however, didn't stop and the sport's popularity rose again in the '90s as skateboarding reappeared with a raw, edgy and dangerous attitude. Skateboarding came with the punk movement this time, and the image of the poor, angry skater-punk actually helped fuel its popularity.
Then in 1995, ESPN -- the self-proclaimed worldwide leader in sports -- expanded into the extreme sports vein with an extreme games competition in Rhode Island.
The competition was set up to create an international gathering of action sports athletes. The Extreme Games had 27 events in nine categories, which included bungee jumping, eco-challenge, in-line skating, skateboarding, sky surfing, sport climbing, street luge, biking and water sports.
The competition received an enthusiastic response from athletes, spectators and sponsors. The impressive reaction prompted ESPN to announce that the games would be held annually, instead of bi-annually as originally planned.
With the new year, a new name for the Extreme Games emerged: X Games. The X Games have grown each year since by adding more events, throwing bigger tricks and increasing media coverage.
In 2002, ESPN, ESPN2 and ABC Sports all covered the games. They set the record for the most watched X Games ever with nearly 63 million people tuning in. The first 24-hour X Games coverage was in 2006, when 10 different stations broadcast it.


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